Andrea Corelli

The mobile content creation is reality in the world of music

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Mobile content creation and Sony Music Italia.

As you know I like to talk about mobile journalism and mobile content creation in a very practical way. For this reason, a few days ago I immersed myself voluntarily, at the invitation of his friend Andrea Corelli of Sony Music Italy, at a mojo moment that the communication office of his record company has created for the launch of the next album of the singer Jain. Of course, for reading and logic, I knew that the music world had already been “infected” by the virus of mobile content creation (just see here to believe), but it was the first time I saw an average work office of a major of music create a brand content with the techniques of the mojo.

Creativity at the service of the brand (and for the benefit of costs).

For a firm of world music like Sony, mobile content creation for media offices is daily bread, but it has not yet taken on the role of a continuous language. For events launching new albums, however, it is an element that helps to create brand content that is creative, unmarked and useful to talk to the target, usually young, which they turn to. Moreover, these contents, of the highest quality, are made with the advantage of costs, a consideration that even in such large environments you start to do. For this reason, an average office like that of Sony Italy has taken the trouble to invent a video with the fans of Jain that unveils the cover and the title of the latest work of the splendid exponent of World Music. Here is the result.

The considerations of the product manager.

Here, finally, the words of the product manager Andrea Corelli on the event and the level of integration, now very high, between the techniques and the mojo language, to make it simple, and the work of communication of a large company like Sony, in the its Italian expression. By now, in music, mobile content creation proves to be a real reality.


Francesco Facchini

Sono un papà single e un cronista di strada. E penso che l'elefante si mangi soltanto a pezzettini

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