A new year is coming and mojo has to grow up
Last hours of 2018, it’s time for budgets. The year just passed was that of the consolidation, also in Italy, of mobile journalism as a complete culture of my profession. With the help of so many components I managed to bring together, together with my colleague Nico Piro, the mojo in the schools of journalism and in the universities. It was the most important thing to do, so that the world of the Italian journalistic profession would not continue to consider creating content with mobile devices as a toy or something amateur. In many events, courses, workshops, in many lessons, with many students, I have been able to show that the mojo is a complete culture of the visual professions of communication. From this year no one in Italy can underestimate it anymore. But mobile journalism has yet to grow and must become popular as a form of culture, to be able to say that the mission is complete. So, come on, there’s still a long way to go. Come on let me tell you what will happen in 2019.
360 videos, we are not ready
In 2019 we will not see the 360 ° video flourish, although many bet every year on this kind of content that is very … mobile. I take this kind of content as a symbol of a problem that occurs in more than one sector of mobile journalism and mobile content creation. Immersive videos are difficult to implement and have a language in which our eye has not yet entered. However, they are striking, chilling and exciting: they attract, in short. This is why the hardware market has moved a lot, giving us tools such as Insta 360 cameras that are as powerful as they are dangerous. The reason? The technology they contain is very high, but if you happen to break a lens, it’s trouble. For this and other reasons I say that the technology needed to produce this content is still at very high cost and the technology to see them (viewers like Oculus) is not popular (and she is expensive too).
Tech is too expensive: the Osmo Pocket case
I continue on this track: technology still costs too much and is too much to amaze. I put the case of the Osmo Pocket, a stabilized micro camera from Dji Global, into the streets. It makes wonderful videos like the one below done.
This object evokes many potentialities, but it has enormous flaws. It does not have a replaceable battery (but how is it possible ???) and the interface with audio capture tools is anything but obvious. Then any accessory is very expensive and brings the full potential of this machine over 500 euros, without the ability to change the heart if it stops … Not good. I hope that brands that make hardware that uses the mobile journalism cease to pretend that the mojo is not there and that there are only consumers “drogabili” and YouTubers from easy linear editing. More than the consumer, more up than YouTuber and a little further down than the classic videomaker or journalist, there are thousands of mobile journalists who work every day in media organizations and would need these tools with some small but fundamental adjustments. I hope the community keeps knocking on the doors of these companies asking for the attention it deserves. After all, companies would earn us …
The smartphone bends (and is dying)
When I saw the last Samsung with four cameras I asked myself right away. What the hell do 4 rooms need on a smartphone?
In 2019 I will go around wondering why the cellphone must become foldable. I am convinced that soon the smartphone will die, but I hope very soon it becomes something wearable, not something in front of which to be forced to the same firm and crouched position that is forcing us in this period. If you widen the screens, perhaps with the excuse that you can fold, it will be very difficult to see the improvement of the hardware recovery and see the languages of mobile journalism in a way definitely away from the TV.
2019: the year of audio
Instamic, Memory Mic and Mikme, the last one in my house. Then the Ambeo Smart Headset and maybe other products that I do not know. 2019 will undoubtedly be the year in which wireless microphones and sound space acquisition sets will change the way we “take” the sound and insert it into a story. They are tools that give absolute freedom to the videomaker when it works, they are tools that transform the interviews making it important what the interviewee says when answering questions, but also what he says freely while the microphone is open. They are tools that can change the narrative, make people feel things that could only be seen until now. Even the simple test I uploaded to Facebook with Ambeo is a “manifesto” of enormous potential on what the audio, thanks to these tools, can do with the video.
2019: the year of Android in mojo
In 2019 there will be important changes in the world of editing on smartphones and tablets. I’m referring to the fact that Adobe will launch the Android version of its Premiere Rush and will break down the boundaries of any barrier first. I mean that, from that moment on, with an editing program that is much improved (here too the American company I hope to follow YouTubers less and listen more mojoers), it will be possible to work on a PC, continue on a iPhone, finish on an iPad and end up working on a video on an Android phone. I think I do not go crazy if I see a historical turning point and a great possibility that mobile journalism, seeing this program that “unifies” the different worlds (pc-Mac, Android-iOS), finally become appealing to the public of publishers who could , thanks to this novelty, change the workflows of their editorial offices. I am, however, sure that Apple will invent something (the Final Cut for iPad and iPhone), that Luma Fusion will be released for Android and that Alight Motion will be released for iOS. A circus that will give you new experiences and many advantages in the job.
Let’s give mojo to publishers and companies
The challenge of 2019 is to make Italian publishers understand that mobile journalism is not “doing things with mobile phones”, but it is a real culture. Which could create new media and not just online sites such as Open that mobile only have the ability to choose how to read the news and certainly not a sustainable business model. If the publishers understood that this is a language, a way of working that can produce new formats and even new ways to make money, well, maybe it would change something in the media world, especially Italians. My task is to begin to make clear to those who publish newspapers and sites what are the advantages (even costs) of setting up the work with the techniques of mobile journalism, hoping to find interlocutors. I try and try in a new way, telling also through the images all the characteristics of the mojo that can affect the publishers
And let’s give mojo to people
Not happy I will do it for people too. Already, “more mojo for all” is a mission that I want to complete. I will do it by finally completing my book (which the publisher Dario Flaccovio has been waiting for a long time and with which I publicly apologize) and creating a series of contents at Hoc, especially on the Patreon platform of MojoDays, which I hope will reach the goal of popularization of mobile journalism. The mojo, in fact, can change everyone’s life and career. Yours too.