Media innovation. This expression has been on my mind since I came back from Paris.
The growth of the community and culture of mobile journalism and mobile content creation must move to a new dimension. The subject on which I began to work is alive and it is the blood that runs in the veins of innovation in the media world. The interaction between the media and the readers, or the viewers, has changed and if you are looking for the object that made it change, you can easily find out that it is the smartphone. And so? So mobile content creation is the language used to create content for the new media ecosystem that we deal with every day. The mojo, in short, is that sector of journalism and production that is renewing the world of media. That’s why ours, mine, your mojo dimension must be increased to take on another appearance.
Are we drivers of future?
So, phone in hand, we are reinventing the future of journalism and the media and we are just waiting for the television era to give the last hits. The mojo, the mobile content creation, are the elements that guide the future of the development of the media world. With a mobile phone in hand you can create a whole profitable and scalable business model of a new generation medium. I’ve been studying the dynamics of career development for a long time thanks to smartphones and mobile content creation techniques. The production of mojo content frees interactions with social platforms, marketplaces, media creation services and everything else needed to develop new products and services in the world of communication. And new media.
Yusuf Omar, simply the best
I only take a couple of considerations on this reasoning to reinforce the concept that mobile journalism is the home of media renewal in general. I have been following a couple of weeks the free course of mobile journalism held by Yusuf Omar, the media innovator who represents a point of reference in the panorama of the new world languages of production of innovative formats (and also of business, although there is a distinction from do). In the course it’s currently online and that you can find here for the University of Texas’s Knight Center, he’s showing the facts that he’s the journalist who, at this time, dictates the times and themes of the future. Do not you believe it? Free to do it. But I would give it a look.
I explain why I shot this sentence. The methods of research, development, creativity, production, post-production and publication of its format, Hashtag our Stories, are completely different from any past language. Its penetration of new sectors of the public (those who do not read the newspaper and those who do not have TV) is surprising. However, respect for the indispensable canons of journalism is total.
The profitability of the business remains to be built.
The distinction I mentioned above, for the initiative of his friend Yusuf, is the scalability of the business and the distribution of wealth created by the added value of its incredible liquid format that is in one, none, one hundred thousand places. From what I could understand HOS is supported by indirect dynamics (Yusuf is financed by the courses) or by institutions that donate. However, if you think about it, it starts to show a way for the renewal of the media market which is a highway if you want to have a future. Do you have any idea what it is? It is about this: journalism is a conversation.
The economic value of conversation
Now, unfortunately, we live in a world that continues to throw on the market replicating media model, seen, revised and stravisto, a production offered, at most customizable, a medium created in a place of realization, a redaction, and delivered to the market on various platforms. In these days, however, I have met media models that are developing two concepts that are easily achievable with the smartphone. First they create a community with the goal of serving it. The second objective, on the other hand, is to create a kind of generation controlled by the users of the topics of which the new medium wants to talk or deepen. In short, there are media that give economic value to the conversation. It is now clear, in fact, that if you create a community around a new medium, there will be people willing to pay to be heard, to count and to read what really impacts on the lives of the members of the group of people.
The Tortoise case study
An example above all? The shocking case of Tortoise, the English newsroom that invented a new way of doing information. This means of communication is a bridge that makes readers and producers of the news converse in a continuous flow of information, completely distorting the role, summarily passive, of the readers-viewers of the media known until now. Therefore, the idea that in the new media world wants to give economic value to the conversation is clear. And obviously we succeed. Who would not want to read a newspaper that talks about the things that are really close to his heart? Last note: Tortoise has slowed the pace of the news to give you verified, thorough, well written. Only for this are genes, but also for much more. Let’s start making media innovation by learning? It will be the case.