Mojofest Day 3: the legacy of a great event

It took me a while to write about the last day of Mojofest. Now I’ll explain why.

The reason is very simple: Mojofest died on 8 June 2019 and the announcement of the death was given on 11 June 2019 with this announcement on the site and on the social networks of the event.

L’annuncio su Facebook

A rather important moment

I do not deny you, therefore, that leaving the event in the midst of a discrete heap of emotions and with some suffering, was very tiring. I also had a very emotional chat with Glen Mulcahy that I won’t write a word about. I’ll just say a metaphor. Glen looked to me like a father who taught everyone to walk, then he sat down and said, “I’ve seen and lived too much (in every sense, nda). Now go, you do, get yourself out of here. Walk … “. The mobile content creation is at a turning point that we must be able to interpret very well, because otherwise we risk death. Here’s what can happen in very practical terms.

The premises: the technique changes quickly.

The technique is coming to a point where the worldwide production of creativity is all on the bridge between static situations and mobile situations. The media understood it, cinema understood it, companies understood it. The mobile content creation no longer rhymes only with the smartphone as regards the production of content or use. The mobile content creation rhymes with smartphones and with all the hardware that, with him, can improve and enhance the video language in physical sync, wifi or via bluetooth. I learned that the head edition of the Spectacles will be disruptive and will start the wearable journalism as we have never seen it before or interpreted so far. The drones improve, the gimbals have become robots. In short, everything is changing and 5G is also coming. In this scenario, mobile content creation can only have a growing role. I do not say it, says Claude Lelouch who is a more intelligent thread than me, when he speaks of a culture that has freed his head like never before. Then there’s Adobe Rush that promises smashing, I tell you.

Scenario number one: everything is fragmented.

From this moment on, personal interests could break and even the mojoer community, not just the event, could break against the inconsistencies of this economic moment. All of us, including myself, have our own businesses which grow with difficulty. It might even be understandable that micro interest prevails instead of macro interest. We must be aware, however, that if no one thinks of making a community of people seriously grow, both in their own contexts and internationally, aware of the culture of mobile content creatrion, resistance to change will win and even the mojo community, after Mojofest, will close the doors. Without a common thread that unites everyone, but with a series of small satellites that revolve around the topic, we run the risk of being considered as a strange and evanescent avant-garde.

Scenario number two: everything changes.

The legacy of Mojofest 2019, which was the best edition of all for the innovativeness of languages, contents, scenarios, is a legacy that must be preserved very carefully and preserved in a community manner. The Facebook group where mojoers exchange information on this culture must become the center of a new version of mobile content creation and become a group on innovation in the world of media, its languages, its products, its hardware, the its software and, above all, its business models. For this reason I went around Mojofest for three days, obsessively repeating this question.

“How the hell do we make money out of this”

How the hell we make money

If we really want to collect the Mojofest legacy we must create a movement that speaks and elaborates in an authentic way business models that can create profit and wealth. Perhaps this is the point, but something important must be said. Most likely one of the reasons the Mojofest parable was interrupted is that we could not get John Nash’s Game Theory to prevail over our individual interests. For this reason, instead of saying thank you to Glen Mulcahy for what he did for us, maybe we should say, “sorry Glen for what we didn’t know how to do.” And prepare to give a new future to the world’s largest media innovator community.

Francesco Facchini

Sono un papà single e un cronista di strada. E penso che l'elefante si mangi soltanto a pezzettini

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