Categorie
business

Caro giornalista, hai bisogno di un business model

I miei contatti con il mondo accademico e con il mondo dell’Ordine dei Giornalisti si sono diradati. Non sto qui a spiegarne le ragioni, anche perché non desidero proprio fare polemica. Tuttavia ti dico che ho visto di tutto. Ho visto soprattutto che ai giornalisti manca anche la più minima cognizione di quello che vuol […]

Categorie
business

La mobile content creation nelle aziende

Mobile content creation, un modo per cambiare il futuro di un’impresa “Every company is a media company”: è questo uno dei mantra più importanti del brand journalism. Ormai, grazie alla disintermediazione offerta dalle piattaforme sociali, le quali permettono alle aziende di raggiungere il proprio bacino di clienti, ogni impresa che vuole stare in modo adeguato […]

Categorie
business mobile content creation

Do you want to make money with journalism? Serve a community like Weishi Italy

The signs are very clear: to make money with journalism, today, we need to identify well a community to serve. It is no longer enough to think about the medium, the quality of the news, the format or the means of dissemination (which today is mainly the web). Today the public must also be designed […]

Categorie
business mobile content creation

Hashtag our stories is getting big

Format, mission, vision, even business. Hashtag our stories is getting big. In my recent trip to London I had the opportunity to speak with one of the team leaders of the Hashtag our Stories format that the award-winning journalist Yusuf Omar has been carrying out since the end of 2017 with results of enormous value. […]

Categorie
business mobile content creation

Mobile Journalism is dead

They often ask me to tell what mobile journalism is. Well, now I can say what mobile journalism was. Yeah, you read that right: I wrote what it was. It was this: it was that professional culture that interpreted the production of editorial multimedia content for journalism or corporate communication made with the sole help […]

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business mobile content creation personaggi

Mobile media economy: the economic value of the conversation

The trip to London made me discover a world: the world of mobile media economy. In this definition, smartphones, apps, lenses, microphones and all the devilries we use to do mobile content creation are of little importance. The definition of mobile media economy refers to those business media that develop by focusing on the smartphone. […]

Categorie
business mobile content creation

The instrument for secure pay: Kamzan

Perhaps you will not be able to believe what you are about to read, but in a very short time a secure payment method will be ready for journalists’ products. I’m talking about an online file transfer tool that has decided to do something absolutely innovative for its customers. He decided to take a step […]